Goodwin's Theory
Monday, 24 June 2013
Monday, 17 June 2013
History of music videos
In 1894 using a magic lantern, Thomas projected a series of still images on a screen simultaneous to live performances. This would become a popular form of entertainment known as the illustrated song, the first step toward music video.
Music video's have changed a lot over the years, the first music video ever to be released as a promotional video was Bohemian Rhapsody, and that was released in 1975.
Over the years the quality of the music videos has changed, now when watching music videos on YouTube their is an option for you to change the quality of the video ranging from 144p 1080p.
Music video's have changed a lot over the years, the first music video ever to be released as a promotional video was Bohemian Rhapsody, and that was released in 1975.
Over the years the quality of the music videos has changed, now when watching music videos on YouTube their is an option for you to change the quality of the video ranging from 144p 1080p.
Compare this video -
To this one -
You can tell the difference straight away from watching the two clips.
Monday, 10 June 2013
Digipak
Digipak's typically consist of a gate fold (book-style) paper board or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.
The DVD usually attached in the Digipak is an extended CD of the songs or a DVD add-on showing how the singer created the video or a montage of their music which is placed on the album.
Digipak's are becoming very popular with the public.
Sometimes Digipak's can be quite artistic and bright to attract and entice the customer into buying them.
In a digipak there will be a resemblance to the artist image, this links to the brand image of the artist.
The DVD usually attached in the Digipak is an extended CD of the songs or a DVD add-on showing how the singer created the video or a montage of their music which is placed on the album.
Digipak's are becoming very popular with the public.
Sometimes Digipak's can be quite artistic and bright to attract and entice the customer into buying them.
In a digipak there will be a resemblance to the artist image, this links to the brand image of the artist.
This is a digipak from Rihanna's album LOUD
Website
The point of a website is too allow their fans and viewers/readers to browse the site and keep up with the latest news. The band/artist will usually have their tour dates on the page so they can keep the fans up to date with where and when they will be performing, also they will have links to pages where you can purchase the tickets for the tour dates.
The band/artist will allow you to preview their upcoming new song and give you a taste of what it will sound like and to hopefully try and get you to purchase it in the future when it is released, they may also sell merchandise e.g. clothing, pictures, programmes and autobiographies.
The band/artist will allow you to preview their upcoming new song and give you a taste of what it will sound like and to hopefully try and get you to purchase it in the future when it is released, they may also sell merchandise e.g. clothing, pictures, programmes and autobiographies.
Here is a screen capture of Tinie Tempah's webpage
Brief
A promotional package for the release of an album, to include a music promo video, together with the two options:
- A website homepage for the band;
- A cover for its release as a part of a digipak (CD/DVD Package)
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