Blog Closed

This blog has now closed

2. How effective is the combination of your main product and ancillary texts?

                                 

​

3. What have you learned from your audience feedback?

​

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

​

Website

This is the website link: 

http://hollowhousemusic.weebly.com/

Music Video

​

4. How did you use media technologies in the construction and research, planning and evaluation stages?

There were several different media technologies used in our music video all of them serving a different purpose to research, create and analyse the media piece.

The first and one of the most vital use of media technology is our media blog. This blogs purpose was to inform our viewers of the progress of our group’s media piece.

The blog allows us to post text and images of our current research and construction into the music video. The blog is easy to use and allowed use to create new posts and publish online.

Another way off of informing our audience is through the use of social media. Previously our group has used twitter to post updates. This year we decided to use Facebook as it is better designed to share video and music.

For research we used the internet. We looked into the home pages of other artists to compare and gain ideas for our website. We watched other music videos on YouTube to create a foundation of codes and conventions to follow.

For the construction of our website we used weebley.com. This interactive website allowed us to create our own site that we can add videos, images and text to.

To design our Digipak we used Adobe Fireworks, this software allowed us to create identical canvases to insert images and text to form our Digipak.

For the construction of our music video, Adobe software were used to edit and design different areas. This was useful because the advantage of adobe programmes is they work best together.

For our image editing we used Adobe fireworks. Using this programme we were able to merge image together and edit colours and shapes of the image. Our group created a music label logo “Hollow House”. This image was created in Fireworks and saved in a group folder to be used in the music video.

To edit the music and other sounds in a format that would be able to copy onto the video, we used Adobe sound booth. This software allowed us to crop the music files from YouTube and also cut out areas of the music. This was appropriate to cut out and sensor our music video so that all inappropriate words were discarded.

To edit, create and finally construct the music video the software we used was Adobe premiere pro. This software was most important to our music video creation. This programme allowed use to use all the clips that had been filmed on the camera and upload them from a saved file onto one area. Then we can order, transform and apply transitions to the shots to form our music video. To finish, the software allows us to export the edited video into a format that can be played via windows media player and uploaded on YouTube.

For evaluating our media piece we used a different technology. Prezi was used to make a step by step interactive map. This presented our information of one evaluation point in a more entertaining manor.

Digipak

·                     The Front cover (Top right) which displays the album name and record label

·                     The Back cover (Top middle) which shows the conventions of an iconic shot, other songs in the album and a bar code.

·                     The Front second panel (Top left) which shows the lyrics to the number 1 song that is shown in our music video (started from the bottom).

·                     The inside second panel (Bottom left) showing a focus point in the video.

·                     The inside middle (Bottom middle) this is the CD holder panel.

·                     The inside front cover (Bottom right) this will also contain a booklet about the artists.

Editing Software

The group and I are in the process of editing, this print screen shows our video on the software (Adobe Premiere Pro). The software which I have just stated is an editing software which allows you to do editing to your video. 

Digipak Front Cover

This is the front cover for our Digipak.
The album name is First Origin.

Update

We have nearly finished our filming, just need to complete the editing process and film the last few filler shots.

The digipak and website are currently in the process of being made, throughout all of our products there will be continuity and a house theme.
We will be using the same theme, text and colours throughout our three products.

Without the house style all of our products would be linked in anyway, the colour scheme would be inconsistent which would make it look like all the products have been produced by different people.

Website Construction

The group and I are currently in the process of creating our webpage, at this moment in time we have been able to upload the song in which we are using, edit the tabs which link on to different pages and insert our company logo in the top let hand corner.

Due to the group not completing our final music video yet we are unable to insert that onto our webpage. Another thing which we yet cannot insert is the proper background to our website, we haven't currently created a background which will flow through all of our webpages. As a replacement for this time we will be using the Werrington Red Bridge.

Risk Assessment

Weather
One of the main risks of picking and choosing days in which we film is the weather. For our music video to achieve a very high mark it needs to have continuity, for example we can't film on a day where it is raining and then the next it is sunny and not a cloud in sight.
This shows lack of continuity and makes the film look very shabby and there has been no thought and time gone into this film. 

As a group we need to make sure that we need to pre-plan the days in which we will be filming, so we can check the weather to make sure that the continuity will be there once we start filming.

Editing Software

We are currently in the process of editing, the software in which we are using is Adobe Premiere Pro. We have been using this software for two years, one of our group members has experience using this programme as in AS the project which our group produced was edited on Adobe Premiere Pro.

Website Research

On this post I will be analysing three websites in preparation for when my group and I publish our own webpage based on our music video, as a group we will be taking ideas from these webpages (but not completely copying them).

This is Sub Focus' website, it very professional and the layout is brilliant. 

The bright colours which are on the website attract the viewer's eye straight away as soon as you enter the webpage.

The background of the website is linked in with his latest album art. In the corner of the page you can listen to remix's from his latest songs, this is very good as you can listen to some songs which have been remixed and which may not get as much publicity like his singles in the chart.  

The second is the Drake webpage. This website has a completely different layout to the Sub Focus website, on this page their are two sets of links to different pages.
The links are completely the same and are in the same order starting with 'home' and ending in Drake tour merchandise', the reason this is done is to attract the viewer into clicking on the links taking them to different parts of his website.

Lastly we are researching is Calvin Harris' website, this page is completely different to the other two websites in which the group and I have researched. The distinct thing about this is the timeline which appears at the bottom of the page, this is very a creative idea and it's basically a timeline of his music career from year to year telling us when his music has been released.

Digipak

A digipak is an opening book style CD case. A digipak generally contains: 

A front cover that is easily recognisable by the artists fans, the cover will identify the artist/band and the title of the album, along with portraying an image to relate to either the artist/band or album title.

An inside index. the index will give a list of the songs on the CD(s) in order of play.

A back cover this back cover will have an image similar to the front cover. The back cover will contain a bar code for purchase reasons, the company or companies the artist/band are in association with and any copyright information.

An inside cover that contains the CD holder A stereotypical digipak uses lots of images and different bold text to make the digipak exciting and eye-catching for the fans to buy.

The digipak will have consistency of colours and themes throughout each side to make the house style iconic and recognisable to others.

Rough Cut

Our group have just started editing a rough cut of the music video.
we have come to a decision to use the acoustic cover of the song "Started from the bottom".

This rough cut has given a clear indication of what filler shots are needed, and the sequence of shots. Also we will use other angles and camera movements to give a variety to the video.

Shooting Schedule

Day/ Time	Location	Shot description	People Needed
Thursday 16th Jan (PM post 5.00)	Underpass, alley, run down area (sheltered).	Wide shot- tracking- mid shot- close up.	All crew, specific: Protagonist & antagonist, Extras, Camera man.
Friday 17th Jan (Am during units 1&2)	Street, park, open uncrowded area (Bench).	Overhead, over shoulder, POV- close up (FP).	(Above minus antagonist).
	‘’	(Final scene)	‘’ + (Extra-tramp)
Monday 20th Jan (5+6)	School (Interview rooms)	Over shoulders- camera circles, shot/reverse shot.	All crew, specific multiple interviewers and protagonist.
	(property opportunity)	(House scenes shooting)	All crew
Additional shots.