Target Audience

The target audience for our music video is predominately aimed at the range of teenagers to young adults.
The genre of the song is Hip Hop, the stereotypical audience for this genre of music 


When Drake released the single 'Started From The Bottom' you could tell straight away that his music video and lyrics were aimed towards the younger generation. The reason for this is the lyrics that Drake uses are very strong and contain explicit words. 

About halfway through the video it shows you a young adult smoking a shisha pipe, these are mainly used by the younger generation.

Brand Identity

This is the logo in which we will be using at either the start or the end of our music video to show off our brand identity, also to show that Hollow house Audio were the creators for this specific video.

Character List

Roles	Actors	Costumes
The protagonist	Toby Evans or Luke Parker	Homeless shot, tramp outfit; torn jeans, old jacket (waterproof), sleeping bag , rucksack, T-shirt. Housing scene 1 counsel accommodation; old jeans, T-shirt.  Interview scene 1;  a worn potentially mismatched oddly ; sizes suit. First work scene; supermarket (Morison’s). Housing scene 2 higher quality accommodation; a fashionable outfit Interview scene 2; a suit not high quality but one that is superior to the first. Second work scene; a suit Interview scene 3; a high quality suit. Housing scene 3 Third work scene; a high quality suit.
The antagonist	Connor Shaw	All scenes; High quality suit or high quality fashionable clothing
Interviewers	TBC	Interview scenes; Business suit
Back ground actors	TBC	Varying clothing

Twitter Page

This is our Twitter page, we will be updating our Twitter with videos, pictures and posts of our progress for the music video.

Click on the link and follow us!

https://twitter.com/MediaA2Music

Synopsis

The video opens with the protagonist gets kicked out of his house  it then changes to a scene set in a run-down street the camera is focused on a tramp (the protagonist) sitting against a building watching passers-by. Occasionally receiving money after a short while a successful businessman (the antagonist) walks up to the tramp offers him money and then snatches it away as the protagonist reaches for it. Leading to the protagonist wanting to improve his life. The video then shows him getting up and looking for a job followed by him taking job interview and finding a house getting promoted and then getting a better house. It ends with the protagonist walking down a street and passing a tramp giving him money. 

Location List

These are the locations we are planning on filming at when we chose our exact location we will add it here;

High street:

This is the typical high street in which our group would want to film on, the reasons are for filming here is due to the fact that people who are less fortunate than us tend to sleep rough in urban areas such as city high streets.

Shop front with job offer at front:

This is the type of shop in which we would like too film with, the windows are very clear and with a job sign in the window it is very clear for all the public too see.

Interview rooms x2






Work place x2

This layout for the building will be one of our locations for our protagonist to be working in the music video, 









Accommodation x3

For the start of our music video this is where we want our main character to be living for the first clip. Living life on the edge without being able to eat 3 meals a day.

As the music video goes on we want our character to rise up the ladder, slowly moving up to a white collar worker living in a standard 3 bedroom house in a city. 










At the end of the music video our character will become wealthy and living in a big posh house, rising from living on the edge only managing to eat a little a day up to being able to eat 3 meals a day with snacks and living in luxury.

Artist Details

Drake is a successful recording artist and rapper.
Drake has been recording and rapping since 2006, the first album (Room for Improvement) which he released in 2006, in the whole of 2006 the album only managed to sell 6,000 copies. 

This was not a setback for Drake as within the next year he bought out another album (Comeback Season).
Drake went on to release four more albums, the most successful album being his most recent one (Nothing Was The Same), this album has sold over 1 million copies in the US. 

To win 45 Awards and be nominated for 177 is not a bad feat to have produced within your six year career. 

As you can see from the picture above Drake has been nominated and won the BET Hip Hop Award many times more than he's won the others, the reason being this is because Drake specialises in the Hip Hop type of music and this has been awarded due to his number of wins.