The target audience for our music video is predominately aimed at the range of teenagers to young adults.
The genre of the song is Hip Hop, the stereotypical audience for this genre of music
When Drake released the single 'Started From The Bottom' you could tell straight away that his music video and lyrics were aimed towards the younger generation. The reason for this is the lyrics that Drake uses are very strong and contain explicit words.
About halfway through the video it shows you a young adult smoking a shisha pipe, these are mainly used by the younger generation.
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