Digipak

Digipak's typically consist of a gate fold (book-style) paper board or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.
The DVD usually attached in the Digipak is an extended CD of the songs or a DVD add-on showing how the singer created the video or a montage of their music which is placed on the album.
Digipak's are becoming very popular with the public.

Sometimes Digipak's can be quite artistic and bright to attract and entice the customer into buying them.
In a digipak there will be a resemblance to the artist image, this links to the brand image of the artist. 

This is a digipak from Rihanna's album LOUD