The video which I will be analysing is 'Jay-Z, Rihanna & Kanye West - Run This Town'
Representation
The genre of this song is Hip Hop but with a little touch of grime, this is shown by some of the people in the shots, the fact that they're wearing chains, balaclavas and do-rags shows the audience that this video is quite strong and not for the younger generation.
Audience
Jay-Z's music video is particularly aimed at teenagers, the use of the language in the video is definitely not for kids, the language is very explicit and they always talk about
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